We are a global retailer specializing in fashion and lifestyle electronics, dedicated to making the allure of fashion accessible to people everywhere. Leveraging on-demand manufacturing technology, we connect suppliers to our flexible supply chain, minimizing inventory waste and allowing us to offer an affordable product range to customers worldwide. Through our global offices, we reach consumers in over 150 countries. Our story We hold the belief that the beauty of fashion should be available to everyone, not just a privileged minority. When the company was established in 2011, we recognized that fashion brands often faced a dilemma: either offer a wide range of choices or ease inventory pressure and reduce waste. We set out to change this by pioneering the development of alternative processes and technologies to propel fashion into the future. Our customers are the cornerstone of our business model. In less than a decade, their support has helped us grow into a team of nearly 100 employees serving more than 150 countries. Our digital-first approach ensures we reach customers wherever they are—on mobile devices, online, and across social media. We have become one of the most popular shopping apps, continuously engaging customers by delivering diverse content directly on the platform and ensuring an exceptional online shopping experience. Making fashion beauty accessible to everyone Consumers no longer adhere to a single standard of what is “fashionable” or “beautiful.” We believe that the clothes we wear are a reflection of our personalities, and we aim to empower everyone to explore and express their unique selves. To achieve this, we offer an extensive range of options suitable for any weather or occasion. Driving technological innovation Our mission is to lead the industry and bring fashion into the modern era. We adopt cutting-edge technologies and processes in our design and sourcing efforts to stay attuned to consumer demands, produce goods promptly, and deliver products quickly to any corner of the globe. By developing proprietary logistics and e-commerce technologies, we are transforming the fashion industry and enhancing outcomes for manufacturers, suppliers, and consumers alike. Digitally enabled agile supply chain To meet market demands, we have built a fully digital supply chain that delivers products to our global customers quickly and transparently. We use proprietary software to track sales and communicate in real time with our factories for small-batch orders. Our digital supply chain is the core of our business model, enabling us to provide a vast array of trendy styles without generating excessive inventory waste or making customers wait weeks for their orders.